Exhibitions are still the best way to exchange the latest technological and commercial developments, especially innovations in intellectual property and identifying competitors. They have long been a platform for DISPUTES related to intellectual property rights, including the claims of competitors against each other. Experience has shown that in DISPUTES related to intellectual property rights in expositions, both dispute sides are at risk of hasty judgments. On one side, due to the short duration of the exposition, the owners of intellectual property do not have enough time to collect documents and take action against the infringer. On the other side, due to the large audience in the exposition, any action or temporary order against the possible defendant will damage his reputation and deprive him of the marketing opportunity. So, it is necessary to adopt an appropriate approach to resolve DISPUTES to protect intellectual property rights by maintaining a balance between the conflicting interests of the parties to the dispute. With an analytical approach, this article has examined three dispute resolution mechanisms, i.e. judicial method, alternative dispute resolution methods (ADR), and administrative proceedings to protect intellectual property rights in expositions. In the end, it seems that alternative dispute resolution methods and the formation of fast-specialized investigation boards have priority over other available methods. Establishing a specialized board in the field of exhibition activity or permanently in the relevant trade unions, according to a specific statute or the arbitration clause in the contracts of participating in the exhibitions, can be a strategy for different methods of RESOLVING intellectual property rights DISPUTES in exhibitions, for Iranian law. Keywords: Administrative Proceeding, Exhibition, Intellectual Property Rights, Alternative Dispute Resolution Methods (ADR), Temporary Restraining Order (TRO) 1. IntroductionExhibitions are one of the best situations to introduce and present goods and services where designers and manufacturers present their latest products and ideas. This is where DISPUTES regarding intellectual property rights (patent, industrial design, trademark, etc.) arise. Due to the limited duration of the exhibition, the claimant of violation of intellectual property rights expects that his claim proceeds and be held in this short period so that he can prevent the violator from presenting products and taking actions that violate his rights. This quick procedure can expose both dispute parties to hasty judgments. Due to the quickness of processing and decision-making, the plaintiff may receive less support in the exhibition. Any temporary decision and order to collect the defendant's products or stop his activity in the exhibition, if it does not lead to the Issuance of a final verdict in favor of the plaintiff, can cause significant credit losses to the defendant. In the short period of the exhibition, the usual judicial approach is not enforceable due to its time-consuming nature. In addition, participants in international exhibitions, in many cases, are not aware of the laws and regulations of the host country and even face challenges in accessing a lawyer and legal advice during the short period of the exhibition. Therefore, it is necessary to adopt approaches that, by creating a balance, not only provide sufficient protection to the claimant of violation of rights but also preserve the rights of the possible defendant of the lawsuit. 2. MethodologyThe research method in this article is the descriptive-analytical method. Firstly, it studies the existing challenges in RESOLVING DISPUTES and enforcing intellectual property rights in exhibitions. Then, to solve these challenges, the existing mechanisms in exhibitions are analyzed and evaluated. There are three mechanisms for RESOLVING intellectual property DISPUTES in legal systems and various exhibitions: judicial method, alternative dispute resolution methods (ADR), and administrative proceedings. Each method has been explained in this article, and its effectiveness is evaluated based on three legal criteria, including the composition of the members handling the dispute, the issues that can be handled, and the handling procedures. Finally, according to the results obtained from this analysis, the most efficient method of dispute resolution in exhibitions is determined and suggested. 3. Results and DiscussionAccording to the findings of this article, in the judicial way of dealing with intellectual property DISPUTES in exhibitions, considering the short time of holding the exhibition and the time-consuming nature of the judicial proceedings, issuing a temporary restraining order is the most efficient tool to confront the violation of intellectual property rights. Issuance of this order makes the main request of the plaintiff, which is the banning of the defendant's presence in the exhibition, to be realized. And since the temporary restraining order (TRO) is issued without hearing the defendant's statements, it can irreparably damage his rights. Therefore, nowadays, the courts are stricter in meeting the condition of "immediate and irreparable damage to the claimant". To be successful in requesting the issuance of a temporary restraining order, the plaintiff must have previously collected sufficient reasons against the offender. The difficulties and inefficiency of the judicial system have made it ordinary to use alternative methods of RESOLVING DISPUTES in exhibitions. Providing legal advice and information, as well as including the condition of observing intellectual property rights and determining executive guarantees for it, such as fines, dismissal, or exclusion from attending the exhibition, are some alternative methods of dispute resolution. The application of these sanctions depends on the will of the exhibition organizers. The use of ADR mechanisms to resolve DISPUTES is ordinary in many exhibitions. Methods such as initial unbiased evaluation of the result of the lawsuit, formation of a council or a case panel to deal with DISPUTES in the exhibition or the method of quick settlement of DISPUTES of the World Intellectual Property Organization are some other alternative methods. Although the method of initial unbiased evaluation of the result of the lawsuit seems favorable by speed and result, the use of this method requires evaluators who have sufficient knowledge, expertise, and experience in the field of intellectual property claims, who act impartially and based on justice and fairness and be able to gain the trust of the parties to the dispute. Many exhibitions have case committees to deal with DISPUTES, which, due to being active at the time of the exhibition and by conducting quick and specialized proceedings, provide the best way to resolve DISPUTES arising from intellectual property in exhibitions. The jurisdiction of some of these boards is optional and limited to the cases where the defendant accepts the board's jurisdiction. However, it seems possible to enforce the arbitrating of this board by establishing a binding regulation or including an arbitration clause in the contracts of participating in the exhibition. The solution of the Chinese legal system to protect intellectual property rights is a combination of judicial and administrative methods. In this country, in addition to judicial procedures, according to the PMEX document, which is binding for all exhibitions in China, DISPUTES regarding intellectual property in exhibitions are submitted to the complaint handling office consisting of representatives of the exhibition union and the property rights department, and resolved by the experts of this office. In case of violation, the Department of Intellectual Property Rights can order to collect the products from the booths, remove related advertisements in the exhibition, confiscate the proceeds of the violation, fine the violator, or even ban them from attending exhibitions in the coming periods. The authority of this handling board can be included in all contracts of participation in exhibitions by special legislation or, in the absence of law, according to an arbitration clause, which covers all DISPUTES arising from intellectual property rights among all participants in the exhibition. This handling board requires a particular procedure, particularly to deal with urgent requests for a temporary restraining, as well as special mechanisms to implement the arbitration award. 4. Conclusions and Future ResearchThe best approach to protect intellectual property works and resolve related DISPUTES is the one that ends the dispute in the shortest possible time by creating a balance between the parties' rights and without disturbing the exhibition. The most important advantage of the ADR mechanism is the speed of the settlement through the reduction of formalities. In this method, all aspects of the procedure are flexible. The composition of members is not necessarily fixed and can change for each case. Judges act independently in the proceedings and are not dependent on the government authorities of the exhibition venue. To maintain impartiality in proceedings, especially in international exhibitions, judges are usually chosen from different nationalities. However, in the administrative dispute resolution mechanism, the arbitrators are all government administrative officials, and this issue can hurt the trust of the foreign parties in the dispute. In general, it seems that the best way to resolve DISPUTES and enforce intellectual property rights in exhibitions is the establishment of a specialized board during the activity period of each exhibition or permanently in the relevant trade organizations. This can deal with and make decisions regarding intellectual property DISPUTES in the exhibition in a specialized manner, quickly and without formalities. It should also be noted that the limits of competence and authority of the handling authorities should be limited to decisions and urgent matters, and in general, it should not harm the possibility of the defendant's defense and subsequent actions to achieve the right through public judicial authorities.